Digital + Social

Ten years after embracing permission-based list building—albeit, often at gunpoint— mainstream marketers are still starving for data on their e-mail customer files, according to a new survey.

10MinuteMail.com offers fake e-mail addresses that

someone who said he had been on the receiving end of some bad behavior by anti-spam blocklisting group Spamhaus.org.

(Direct) Marketers who think they should be focusing on RSS and blogs at the expense of e-mail should think again.

E-mail deliverability concern Return Path is offering e-mailers free reputation data at SenderScore.org.

In the latest twist on e-mail filtering, anti-spammers are increasingly compiling lists of the URLs that appear in messages that hit spam traps and blacklisting the Web addresses.

While e-mail marketers have begun this holiday season by predictably sending more messages, individual campaigns are going out significantly smaller, according Elaine O’Gorman, vice president of strategy for e-mail service provider Silverpop.

There is little we trade reporters dislike more than when a company puts out a press release and there’s no one there to take the call if we respond.

The Associated Press ran a piece yesterday

A two-man start-up company in California claims to help consumers keep spam out of their inboxes while allowing e-mail marketers to prospect its list