Digital + Social

With Internet service providers using consumer spam complaints to decide which incoming e-mail to block, house-file hygiene is taking on a new meaning, according to one expert.

Not only is e-mail a top sales driver for the 40 largest online retailers, respondents driven by promotional e-mails tend to be more satisfied with their experience and more loyal to the merchant who sent them, according to a recent study by ForeSee Results.

When two editors unaffiliated with Magilla Marketing received Christmas cards from marketing services firm Epsilon, it seemed like a possible snub.

(E-Centric) As 2006 drew to a close and 2007 dawned, some of you might have made personal New Year’s resolutions. Maybe you want to get back to the gym, pay off your credit cards — or, if you’re really ambitious — try to become a better all-around person.

Have you made your New Year’s resolutions this year? Here’s one to put at the top of your list: Resolve to make yourself an effective e-mail marketer. Then watch your bottom line improve

If your e-mail marketing budget — or allocated staff time — is tighter than you’d like, how can you figure out which tests are worth conducting and which won’t move the needle?

(Promo) Yule Flip Peppermint Chip. What’s that? It’s the new Blizzard flavor from Dairy Queen. Granted, some of us missed it. But a million Dairy Queen fans were tipped off this month about the beverage.

When it comes to e-mail marketing, there are a few clear areas where many marketers have room for improvement. As you develop your 2007 strategy, now is the time to commit to a few important e-mail marketing principles.

IMN is pilot testing a new e-newsletter option that would allow retailers to offer customers a calendar of events related to their marketing niche.

Bass Pro Shops has boosted its conversion-to-sale rates dramatically by including customer product reviews in its outbound e-mail, and by sending messages based on Web site visitors