Digital + Social

When two editors unaffiliated with Magilla Marketing received Christmas cards from marketing services firm Epsilon, it seemed like a possible snub.

(E-Centric) As 2006 drew to a close and 2007 dawned, some of you might have made personal New Year’s resolutions. Maybe you want to get back to the gym, pay off your credit cards — or, if you’re really ambitious — try to become a better all-around person.

Have you made your New Year’s resolutions this year? Here’s one to put at the top of your list: Resolve to make yourself an effective e-mail marketer. Then watch your bottom line improve

If your e-mail marketing budget — or allocated staff time — is tighter than you’d like, how can you figure out which tests are worth conducting and which won’t move the needle?

(Promo) Yule Flip Peppermint Chip. What’s that? It’s the new Blizzard flavor from Dairy Queen. Granted, some of us missed it. But a million Dairy Queen fans were tipped off this month about the beverage.

When it comes to e-mail marketing, there are a few clear areas where many marketers have room for improvement. As you develop your 2007 strategy, now is the time to commit to a few important e-mail marketing principles.

IMN is pilot testing a new e-newsletter option that would allow retailers to offer customers a calendar of events related to their marketing niche.

Bass Pro Shops has boosted its conversion-to-sale rates dramatically by including customer product reviews in its outbound e-mail, and by sending messages based on Web site visitors

Less than half of marketers personalize any aspect of their e-mail campaigns and of those, nearly 40% limit personalization to the salutation, according to a study by Responsys.

Earthlink has unequivocally denied an online columnist’s report that the Internet service provider has been failing to deliver as many as nine out of 10 e-mails to its customers.