Digital + Social

One of my favorite hobbies is communicating with Nigerian advance-fee 419 scammers. The reason: I like wasting as much of their time as possible. After all, as long as they

E-mail marketing still apparently has a long way to go in terms of integration and analysis.

Epsilon

A rare public hearing has been set for the long-running battle between Spam Arrest and Hormel Foods Corp.

Deliverability firm Return Path and e-mail service provider e-Dialog are expected today to unveil a joint project aimed at tackling deliverability issues in Europe, the Middle East and Africa.

Wireless e-mail accounts will grow from 12 million in 2006 to 199 million in 2010, representing an annual growth rate of 103% during the next four years, according to the Radicati Group.

Deliverability consultancy Pivotal Veracity is calling for e-mail marketers to take a five-question survey on volume, frequency, open and click rates.

Cisco Systems Inc. will acquire IronPort Systems Inc., a provider of spam and spyware protection systems for $830 million.

With Internet service providers using consumer spam complaints to decide which incoming e-mail to block, house-file hygiene is taking on a new meaning, according to one expert.

Not only is e-mail a top sales driver for the 40 largest online retailers, respondents driven by promotional e-mails tend to be more satisfied with their experience and more loyal to the merchant who sent them, according to a recent study by ForeSee Results.