Digital + Social

San Francisco-based Weekend Sherpa is using a weekly e-newsletter and companion Web site to target folks who want to get away from their computers and into the great outdoors.

Yodio Inc. has debuted an audio publishing service and online marketplace it hopes will become a Web community for anyone looking to create, publish, and buy or sell personal audio recordings.

ZoneLiving.com, a dietary supplements marketer, has chosen iPost Mailing Manager to launch a series of direct e-mail campaigns targeting its customers.

Contrary to what many marketers think, most consumers will use unsubscribe buttons when they want off a list, and when they say:

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Jordan Ayan, CEO of e-mail service provider SubscriberMail recently found himself in just such a situation when FedEx failed to deliver his booth to an American Marketing Association conference in Orlando.

Apews.org, or Anonymous Postmasters Early Warning System, mysteriously appeared recently in an effort to take up where the seemingly defunct blacklisting site, Spews, or Spam Early Warning System, left off.

Lead-generation firm Origin Data has selected e-mail service provider Silverpop’s new Transact e-mail product for its clients’ automated-response e-mail customer acquisition programs.

Goodmail Systems’ plans for 2007 include a new proof-of-delivery product and a marketing push aimed at educating consumers about Certified Email, said the company’s chief executive Richard Gingras.

For what has to be one of the most ridiculous lawsuits in the history of e-mail marketing, look no further than one brought in the state of Washington against e-mail marketer Virtumundo.