Digital + Social

As I reported in a recent column, MarketingSherpa research into 3,637 real-life marketers’ tests showed landing-page copy tests were the big ROI winner.

Almost exactly a year after selling e-mail service provider Accucast to Premiere Global Services, Accucast

Imagine responding to what you believe is a legitimate request for e-mail submitted through your Web site and ending up in the crosshairs of a lawsuit-happy anti-spam crusader.

The following is a transcript of a telephone interview of anti-spam crusader Mark Mumma by Magilla Marketing editor Ken Magill.

In what has to be one of the most brazen requests ever by a spammer, a Russian bulk e-mailer has been demanding that recipients send him a dollar to be removed from his list.

According to a recent survey by e-mail deliverability company Return Path, 55.9% of respondents cited knowing and trusting the sender as the primary reason they’ll open an e-mail, making familiarity and trust their No. 1 consideration.

For those DMers who are still unconvinced that e-mail

Sixty two of 63 commercial e-mail efforts scored failing grades in a recent report by Forrester Research.

In a review of approximately 10 e-mail programs in each of six industries

Online security firm Sophos has a pretty good PR schtick: Find an online scam or security threat, post a press release warning of it, and watch the press pick it up.

Last week, though, the company went too far and put out a release that could get it sued.

Luis Rivera has been named interim CEO at J.L. Halsey, the marketing services firm has announced.