Digital + Social

Imagine responding to what you believe is a legitimate request for e-mail submitted through your Web site and ending up in the crosshairs of a lawsuit-happy anti-spam crusader.

The following is a transcript of a telephone interview of anti-spam crusader Mark Mumma by Magilla Marketing editor Ken Magill.

In what has to be one of the most brazen requests ever by a spammer, a Russian bulk e-mailer has been demanding that recipients send him a dollar to be removed from his list.

According to a recent survey by e-mail deliverability company Return Path, 55.9% of respondents cited knowing and trusting the sender as the primary reason they’ll open an e-mail, making familiarity and trust their No. 1 consideration.

For those DMers who are still unconvinced that e-mail

Sixty two of 63 commercial e-mail efforts scored failing grades in a recent report by Forrester Research.

In a review of approximately 10 e-mail programs in each of six industries

Online security firm Sophos has a pretty good PR schtick: Find an online scam or security threat, post a press release warning of it, and watch the press pick it up.

Last week, though, the company went too far and put out a release that could get it sued.

Luis Rivera has been named interim CEO at J.L. Halsey, the marketing services firm has announced.

Beg. Sit. Text. Podcast. Good nonprofit!

Give them a biscuit, because The American Society for the Prevention of Cruelty to Animals (ASPCA) has learned some new marketing tricks.

A key element of creating a successful e-newsletter is generating content that is relevant and useful to readers. It is here where many succeed or fail.

Experts agree that the worst thing you can do is use your e-zine as a pure-play promotional tool.