Digital + Social

Ten years after e-mail began to emerge as a serious commercial marketing channel, the e-mail marketing industry still has no consensus on the definitions of even the most basic metrics, according to a survey due out today.

Thirty four percent of Internet users have logged onto the Internet using a wireless connection, according to a study by the Pew Internet & American Life Project released yesterday.

Too many marketers fail to take basic steps to ensure their e-mail gets delivered and, as a result, seriously risk getting their campaigns blocked, according to Craig Spiezle, director of online safety for Microsoft.

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Microsoft apparently believes there is money to be made in disabling links and images in e-mail to guard against phishing attacks. The company has applied for a patent on the process.

AOL has begun inserting short text ads for its products and services to the bottom of e-mail sent from paid-subscription AOL accounts.

The Army & Air Force Exchange Service has selected StrongMail to provide e-mail delivery to millions of active duty, Reserve, National Guard and retired military members and their families stationed around the world

A blogger who published the home phone number of a man he claimed was a spammer has found himself on the receiving end of a defamation lawsuit.

Anti-spammers and others promote double opt-in as the only fail-safe way to build a permission-based e-mail marketing list. But one e-mail service provider recently found its messages blocked by a major Internet service provider because of the very confirmation process designed to prevent spam.