Digital + Social

If there is one complaint that comes up repeatedly in discussions with e-mail consultants and service providers, it is that they are all struggling to convince clients not to mail their entire list.

Not only is it unnecessary, it

Data giant Experian has established a beachhead in the French commercial e-mail market with the acquisition of service provider Emailing Solution.

A jury last week awarded Omega World Travel, its Web site Cruise.com and company founder Gloria Bohan, a whopping $2.5 million in damages in their defamation suit against anti-spam activist Mark Mumma.

The Utah Attorney General’s office has reportedly begun picking up Unspam’s legal bills as the two fend off porn group Free Speech Coalition’s lawsuit aiming to get the state’s so-called child-protection do not e-mail registry ruled unconstitutional.

As a result, the registry is not just a financial flop, it’s now officially a fiscal drain.

Gasp!

Having

San Francisco startup Mariposa Media announced today it is launching a service that matches marketers

Lashback, the company whose services help marketers tell whether affiliates are honoring opt-out requests and complying with the Can-Spam Act, has launched a new service called Brand Alert.

With the growing popularity of on-demand software, also called software-as-a-service (SaaS), the old debate of in-sourcing vs. outsourcing rages on in many technology segments

Microsoft last week verified it is significantly throttling the volume of e-mail it will allow to come into its Hotmail accounts from new IP addresses.

E-mail service provider Responsys announced today it has acquired predictive analytics and contact optimization concern Loyalty Matrix for an undisclosed sum.