Digital + Social

Got a series of e-mails from anti-spammer Mark Mumma last week. The first contained two simple questions:

Touting it as a

Euroffice.co.uk, a British online office supplies marketer, has selected Lyris UK to provide e-mail marketing and brand development services.

E-mail service provider Silverpop announced yesterday it has acquired marketing automation and lead-management company Vtrenz for an undisclosed sum.

E-mail marketers lack standard definitions of fundamental metrics. Worse still, most don’t measure anything meaningful at all about their e-mail campaigns, according to two recent studies.

Long before Oklahoma activist Mark Mumma began his legal losing streak, some anti-spammers say they told him he was headed down the wrong path and could even damage their cause.

Now that he

Dave Linhardt

E-mail service provider Silverpop announced an acquisition today aiming to help marketers with long sales cycles ease some of that tension by automating some of the process, and more efficiently managing and qualifying leads.

If there is one complaint that comes up repeatedly in discussions with e-mail consultants and service providers, it is that they are all struggling to convince clients not to mail their entire list.

Not only is it unnecessary, it

Data giant Experian has established a beachhead in the French commercial e-mail market with the acquisition of service provider Emailing Solution.