Digital + Social
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Email
Blue Sky Factory Buys RSS Service
E-mail service provider Blue Sky Factory announced it has acquired RSSFWD, a company that forwards RSS content feeds via e-mail technology.
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Email
E-mail: Marketing’s Neglected, Ugly Stepchild
A significant percentage of marketers who use e-mail do not care what their outbound messages look like, according to a recent study by online marketing services firm eROI.
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Email
Exclusive: Judge Tosses Anti-Spam Suit Against Virtumundo
A federal judge earlier today threw out anti-spammer and self-proclaimed serial litigator James S. Gordon
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Email
E-mail: Marketing’s Neglected, Ugly Stepchild
A significant percentage of marketers who use e-mail do not care what their outbound messages look like, according to a recent study by online marketing services firm eROI.
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Email
Prince Defends Unspam’s Welfare Status
The Salt Lake Tribune published an opinion piece by Unspam chief executive Matthew Prince last weekend defending the indefensible fact that Utah is now picking up his company
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Email
Belligerent Anti-Spammer Watch: Mumma Responds … Sort of
Got a series of e-mails from anti-spammer Mark Mumma last week. The first contained two simple questions:
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Email
Euroffice.co.uk Taps Lyris UK
Euroffice.co.uk, a British online office supplies marketer, has selected Lyris UK to provide e-mail marketing and brand development services.
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Email
Silverpop Acquires Lead Management Firm Vtrenz
E-mail service provider Silverpop announced yesterday it has acquired marketing automation and lead-management company Vtrenz for an undisclosed sum.
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Email
Metrics Mess: E-mail Marketers Still Lack Meaningful Ways to Measure
E-mail marketers lack standard definitions of fundamental metrics. Worse still, most don’t measure anything meaningful at all about their e-mail campaigns, according to two recent studies.