Digital + Social

A new consumer-focused anti-spam initiative has launched out of California

New figures released by Utah and Michigan indicate that e-mail marketers are either unaware of the two states’ so-called child-protection do-not-e-mail registries, are ignoring them or are working around them en masse.

New figures released by Utah and Michigan indicate their so-called child-protection do-not-e-mail registries are complete failures as many e-mail marketers are apparently either unaware of them, ignoring them or working around them en masse.

E-mail marketer e360Insight’s battle with anti-spam blacklister Spamhaus
recently became all-out war as e360’s CEO Dave Linhardt filed a new lawsuit
drawing new combatants into the fray and an anti-spammer filed suit against him
in response.

Is it just me, or are some numbers concerning the black market for stolen
information released by Symantec yesterday a little fishy?

According to the security vendor, during the last six months of 2006, stolen U.S.-based credit cards with
verification numbers were available for between $1 and $6 each.

Social media like blogs and peer reviews are gaining influence, and marketers
avoiding these newly emerging channels risk losing business, according to
Forrester’s Shar VanBoskirk.

David Linhardt, the marketer engaged in a high-profile court battle with e-mail blacklister Spamhaus, has opened a new front in his legal assault on anti-spammers.

Marketers and politicians have a lot in common. They’re both constantly campaigning for your dollar or your vote. And they’re both wholeheartedly embracing online content delivery mechanisms as a way to stump for your heart.

E-mail reputation isn’t just a technical issue among big e-mail service providers. As an e-mailer, your standing reflects on your brand and affects your e-mail efforts. So it’s important to maintain a topnotch stature.

A new study by researchers at Yale School of Management suggests that companies can increase their bottom line by recommending a rival on their blogs.