Digital + Social

In a move that should be of great concern to marketers, a Congressional committee has indicated it may hold hearings on the Can-Spam Act of 2003 to assess whether the law needs to be changed.

Acxiom announced today that it has acquired online marketing and advertising technology company Kefta.

Kefta offers dynamic targeting technology that allows marketers to tailor e-mail messages, banners, pop-up ads and Web pages based on such information as clickstream data, previous sites visited, operating system and connection speed.

In a move that has “this could be very bad” written all over it, a Congressional committee has indicated it may hold hearings on the Can-Spam Act of 2003 to assess whether the law needs to be changed.

In a surprising finding, one marketer has determined that the majority of sales resulting from her e-mail campaigns are not of products featured in the messages.

A Boca Raton e-mail marketer is suing InfoUSA, alleging the Omaha-based data and marketing services giant has infringed on its patent for managing bulk e-mail distribution.

What

The average Internet user spends 16 seconds per message to determine that an e-mail is spam and delete it, according to a study released by Wellesley, MA-based Nucleus Research.

A Boca Raton e-mail marketer is suing InfoUSA, alleging the Omaha-based data and marketing services giant has infringed on its patent for managing bulk e-mail distribution.

California start-up Advenix has introduced new technology that allows e-mail senders to include drop-down windows in subject lines that activate when recipients

Deleting inactive addresses from a house file may be the last thing most traditional direct marketers would do, but it’s becoming a necessity in e-mail.

The typical consumer is a heck of a lot smarter about e-mail than most marketers and Internet service providers think, according to a study due out from the E-mail Sender and Provider Coalition today.