Digital + Social

An e-mail message apparently sent by a hacker from e-mail marketer e360 Insight

Everyone in e-mail marketing seemingly knows they need a good reputation to get their messages delivered, but do most know what factors go into creating one?

Pay-for-performance marketing firm Datran Media is expected today to announce it has made a significant investment into Asian online and e-mail advertising company MadeForChina.

Start-up technology firm Iconix took a large step toward widespread adoption of its Truemark authentication technology recently with the announcement its scheme is compatible with Microsoft Outlook 2003.

Goodmail Systems is expected to announce Thursday its CertifiedEmail system has been adopted by Comcast, Cox Communications, Time Warner Cable’s Road Runner and Verizon.

David Linhardt

What is it about marketers in Boston and their uncanny ability to concoct promotions that make people think they’re in danger of imminent death?

On the heels of a Cartoon Network bomb scare that paralyzed the city in January, police evacuated a strip mall last week because of a botched fax promotion that some Bank of America employees mistook for a bomb threat.

News Corp.’s popular community Web site said Thursday that it settled a spam-related lawsuit it had brought against The Globe.com.

Contrary to what many marketers believe, spammy looking content is generally not the reason Internet service providers block incoming e-mail, according to a study released today by Lyris Technologies.

User complaints and heavy use of images are two of the more prevalent reasons e-mail gets blocked, according to the e-mail software provider

AOL last week spurred a ruckus in the e-mail marketing industry when it rolled out a new version of its AOL.com and AIM.com free e-mail services that automatically block images by default.

First the Email Experience Council issued a report saying that the services were blocking all images by default. Then deliverability concern Return Path issued a report saying that according to its tests, the services were blocking images only for new subscribers.

So which is it, and what does it all mean to you?