Digital + Social

Images and links are now on by default in Windows Live Hotmail for messages from organizations subscribing to Return Path’s Sender Score Certified service, the deliverability concern announced today.

(Promo) Landing pages linked from e-mail marketing campaigns generally fail to grab attention quickly, according to a review of 150 Web sites by Silverpop, a Web marketing solutions provider.

In one of his most intriguing maneuvers yet, e-mail marketer Dave Linhardt has turned his court order against anti-spam blacklisting concern Spamhaus into a new business that conceivably only his company, e360 Insight, can offer.

Marketers are increasingly bucking conventional wisdom and using the word “free” in e-mail subject lines, and they’re doing it with success, said Jay Schwedelson, corporate vice president of Worldata at the Direct Marketing Days in New York conference Thursday.

Sending relevant massages and making sure e-mail messages don’t look to an Internet service provider like they’re spam are the keys to getting e-mail delivered, said panelists Wednesday at the Direct Marketing Days New York Conference.

Though most marketers

Paul Rosenblum, vice president of marketing for MyBuys, claims his company

The Federal Trade Commission warned yesterday that some consumers and business executives have received e-mails purportedly from the FTC that are really attempts to install spyware.

An e-mail message apparently sent by a hacker from e-mail marketer e360 Insight