Digital + Social

Lashback, the company whose services help marketers tell whether affiliates are honoring opt-out requests and complying with the Can-Spam Act, has launched a new service called Brand Alert.

With the growing popularity of on-demand software, also called software-as-a-service (SaaS), the old debate of in-sourcing vs. outsourcing rages on in many technology segments

Microsoft last week verified it is significantly throttling the volume of e-mail it will allow to come into its Hotmail accounts from new IP addresses.

E-mail service provider Responsys announced today it has acquired predictive analytics and contact optimization concern Loyalty Matrix for an undisclosed sum.

Like many marketers, Pitney Bowes Group 1 Software has shifted a significant portion of its promotional efforts online.

An automated lead management suite from Eloqua is helping Group 1 make the most of prospects gathered through efforts like an e-newsletter and Webinars.

Microsoft Corp. has made a small adjustment to its Windows Live Hotmail unsubscribe function that should mean good things for marketers.

I was invited one morning last week to moderate a panel that purportedly would include a prominent anti-spammer or two at an upcoming e-mail conference. That afternoon, I was promptly uninvited because someone from anti-spam land said they wouldn

Microsoft Wednesday announced its e-mail authentication scheme has helped it make a serious dent in the amount of spam reaching Windows Live Hotmail accounts.

Comcast Business Services has selected Got Corp. to provide e-mail marketing services.

Eighty-four percent of consumers surveyed by marketing firm Epsilon reported clicking through relevant e-mail offers, and 73% said they’d made an online purchase as a result of receiving an e-mail offer, according to a new survey.