Digital + Social

Marketers are increasingly bucking conventional wisdom and using the word “free” in e-mail subject lines, and they’re doing it with success, said Jay Schwedelson, corporate vice president of Worldata at the Direct Marketing Days in New York conference Thursday.

Sending relevant massages and making sure e-mail messages don’t look to an Internet service provider like they’re spam are the keys to getting e-mail delivered, said panelists Wednesday at the Direct Marketing Days New York Conference.

Though most marketers

Paul Rosenblum, vice president of marketing for MyBuys, claims his company

The Federal Trade Commission warned yesterday that some consumers and business executives have received e-mails purportedly from the FTC that are really attempts to install spyware.

An e-mail message apparently sent by a hacker from e-mail marketer e360 Insight

Everyone in e-mail marketing seemingly knows they need a good reputation to get their messages delivered, but do most know what factors go into creating one?

Pay-for-performance marketing firm Datran Media is expected today to announce it has made a significant investment into Asian online and e-mail advertising company MadeForChina.

Start-up technology firm Iconix took a large step toward widespread adoption of its Truemark authentication technology recently with the announcement its scheme is compatible with Microsoft Outlook 2003.