Digital + Social

Lyris Technologies last week unveiled EmailAdvisor 3.0, the latest version of its e-mail deliverability-monitoring tool.

Maybe Mail Bomber e-mail software has been around for a while, but I only recently heard of it when press releases touting it began appearing on Google News.

Is it just me, or is Mail Bomber a catastrophically stupid name for an e-mail marketing program?

The Direct Marketing Association announced with great fanfare yesterday it has acquired the Email Experience Council

Though e-mail has historically clocked in above-average click-through and open rates on weekends, a study released today by eROI says e-mail

The Direct Marketing Association yesterday announced it has signed a deal to create a Web based

NetMargin, a New York-based affiliate marketing network, has launched Brandshield, an e-mail monitoring service for tracking list and data regulatory compliance.

The Direct Marketing Association plans to introduce an online E-mail Reputation Registry this summer for monitoring Can Spam e-mail list regulatory compliance. It’s intended to curb spam and phishing scams and promote higher quality e-mail marketing.

The Federal Trade Commission will host a Spam Summit July 11 and 12 at its conference center in Washington DC, for discussion and analysis of spam strategies and countermeasures to stop spam.

The Direct Marketing Association will announce today that it will assume legal ownership of the E-mail Experience Council, a global trade organization that devises best practices for e-mail and online marketing, according to a report in ClickZ Sunday.

CheetahMail, an e-mail marketing unit of Experian, has named Steve Lomax European managing director. Lomax had previously been managing director of ClarityBlue, another Experian company.