Digital + Social

E-mail service provider SubscriberMail has signed William Leming as vice president, strategic services.

(Promo) When Lake Champlain Chocolates wanted to boost holiday sales, it launched an animated e-mail. Sales jumped 49%.

The chocolate maker, which operates a store in Vermont, has discovered new ways to make graphics in e-mails work.

For an example of one of the most ill-conceived e-mail marketing schemes in the short history of the medium, look no further than SmileTalk, an e-mail

Sometimes the best marketing is mind-bogglingly simple. Case in point: Bath and Body Works. The company has built a gargantuan e-mail list in less than a year.

Matt Blumberg, chief executive of e-mail deliverability firm Return Path, has been named this year

More direct marketing activity in the United Kingdom was conducted via e-mail than postal mail during the fourth quarter of 2006, reported the Financial Times. It’s the first time that direct e-mail has surpassed postal mail use in the U.K.

A federal judge in Seattle last week awarded e-mail marketer Virtumundo $111,440 in legal fees and expenses against serial anti-spam litigant James Gordon.

ExactTarget has developed a tool that allows marketers to monitor and manage the content of transactional e-mails such as shipping and purchase confirmations.

Dave Lewis, vice president of market and product strategy for e-mail technology provider StrongMail has resigned to take a position at another unnamed company, Direct has learned.

GovDelivery, the e-mail service provider that delivers messages to U.S. citizens on behalf of more than half of all federal agencies, has begun sending using Goodmail