Digital + Social
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Email
Responsys Opens Denver Office
E-mail marketing software provider Responsys announced last week it
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Email
StrongMail Signs Tricia Robinson
E-mail technology provider StrongMail has hired long-time industry executive Tricia Robinson as its new vice president of market and product strategy.
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Email
Call it E-RFM: Traditional Metrics See New Life in E-Mail
(Multichannel Merchant) Recent developments in e-mail marketing are creating new possibilities for an old set of direct marketing metrics: recency, frequency and monetary value.
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Email
One in Four Messages Trashed, And It’s Your Fault
Permission-based e-mail makes it to U.S. inboxes about 75% of the time, according to the latest quarterly deliverability study by Lyris.
However, contrary to many marketers
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Email
Stupid Buzzword Watch: Hold the ‘Bacn,’ Plz
The latest e-mail related tech-phrase, according to various online publications, is
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Pivotal Veracity Launches “eReputation Manager”
Deliverability consultancy Pivotal Veracity has launched a new tool to help clients manage their online reputations.
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FTC Obtains Stop E-mail Order
The Federal Trade Commission has obtained a temporary restraining order requiring Sili Neutraceuticals LLC and Brian McDonald, doing business as Kaycon Ltd., to stop sending e-mail messages that promote hoodia weight loss products.
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Email
Goodmail Strikes Free-Trial Deal with CheetahMail, Epsilon, Acxiom Digital
In its most aggressive promotion yet, Goodmail has signed agreements with three of the largest e-mail service providers
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Email
Alterian, Return Path Jointly Offer E-Mail Deliverability Services
Alterian and Return Path have joined forces to provide a combined suite of e-mail services.
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DMers Show Signs of Getting it … Sort of
According to a Direct Magazine survey of DMers concerning the online practices scheduled to come out in September