Digital + Social

Yahoo! Inc. will acquire Zimbra, Inc. an e-mail and collaboration software firm, for approximately $350 million.

Retailers have made it significantly easier for people to opt into their e-mail programs and have gotten smarter about the way they handle opt outs during the last two years, according to a new study by e-mail service provider Silverpop.

But a surprising percentage of marketers still come up short on some of the fundamentals of e-mail.

E-mail marketing to house files is delivering higher response rates and lower costs per order than other channels, according to a Shop.org study released earlier today.

Yet, the average company’s spending on the channel wouldn’t be enough to cover many companies’ coffee expenses.

Two Canadian researchers studied a bunch of spam and found that a lot of it is health related and that if you place an order, quite often a box of something purporting to be what you ordered gets delivered.

CBSSports.com

In a surprise move, e360 Insight CEO Dave Linhardt has dropped his lawsuit against a group of anti-spammers he filed earlier this year.

Pay-for-performance marketing firm Datran Media announced yesterday it is donating an unspecified percentage of every transaction to Tuesday’s Children, a 9/11-related charity.

A federal appeals court last week erased an $11.7 million judgment against Spamhaus in its legal brawl with marketer e360 Insight.

However, this doesn

Anti-spam legislation passed six months ago takes effect in New Zealand tomorrow.

E-mail criminals aren