Digital + Social

As most marketers devote tiny amounts of their budgets to their e-mail efforts, the channel continues to deliver insane returns on every dollar spent, according to the Direct Marketing Association.

However, e-mail’s ROI has dropped significantly in the last year and will continue to do so, the organization said in its annual Power of Direct Marketing economic-impact study released last week.

From the

E-mail companies exhibiting at the DMA07 fall conference in Chicago this week are much happier than they were at last year

Want to become a leader in online marketing? Then buy a little trade group and issue press releases about

Strongmail yesterday announced Strongmail 4.0, the latest version of the e-mail marketing application designed to work with the company’s e-mail infrastructure technology.

According to Strongmail’s vice president of market and product strategy, Tricia Robinson-Pridemore, updates to the company’s offering include a better user interface and an ability to work with multiple databases.

Marketing services provider Yesmail yesterday announced a new package of services aimed at small businesses.

Dubbed Yesmail Direct, the service includes basic e-mail marketing, search-marketing and direct-mail services.

(PromoXTRA) Marketers who want to generate leads should turn to e-mail.

E-mail produced the highest response rates (4.09%) for those companies whose primary objective was to generate leads, according to the Direct Marketing Association’s 2007 Response Rate Trends Report.

Strongmail is expected today to announce Strongmail 4.0, the latest version of the e-mail marketing application designed to work with the company’s e-mail infrastructure technology.

The judge deciding the lawsuit against Utah

E-mail data services provider TowerData announced yesterday it has patented its e-mail change of address service.