Digital + Social

One of public relations professionals

Infocore Inc. has formed a partnership with a data wholesale firm and gained access to a 40-million name database that includes 20 million records with e-mail addresses.

Half of all consumers surveyed have made a purchase as a result of an e-mail solicitation, according to a new study. And 16% did so from messages found in their spam folders.

Just over 46% of sales and marketing executives said e-mail drove between 10% and 20% of their firms

Wiley Publishing, the firm behind the famous

Experian CheetahMail announced yesterday that Aerosoles, chef Catalog and H&R Block have all extended their marketing services agreements with the e-mail service provider.

Underwear merchant Bare Necessities recently tested coordinating a postcard campaign with e-mail to a segment of its customer file and saw a 15% increase in revenue.

So why aren

Canadian e-mail software provider EliteEmail.com last week published a press release touting that it has signed up to use the offensively misnamed child-protection do-not-e-mail registries in Utah and Michigan—schemes the two states’ legislators crammed down marketers’ throats in 2005 at the urging of a company called Unspam.

Deliverability concern Return Path announced four new firms have joined its Sender Score Receiver Alliance in Europe: Splio D

Anyone who thinks Al DiGuido has forgotten about his experience with marketing services agency Epsilon need only look at the new name of the company he heads, Zeta Interactive, to be disabused of that notion.