Digital + Social

Iconix—a company whose technology aims to restore consumer trust in e-mails from companies with which they do business—has taken a significant step toward gaining a critical mass of users by getting PayPal and Trend Micro to offer its technology to their customers.

Yahoo! and anti-spam firm Cloudmark have signed on to begin using Return Path’s Sender Score Certification whitelisting program as one of the gauges they use to determine if incoming e-mail is spam.

E-mail marketing on-demand software provider Emma has struck a deal with StudioNow to offer e-mail marketers video editing and creation services.

GSI Commerce, an e-commerce platform company, will acquire e-mail service provider E-Dialog for $147.8 million in cash and $9.2 million in stock, making the deal worth $157 million.

Fire Mountain Gems and Beads, an online supplier of jewelry-making supplies, has selected StrongMail Systems Inc. to centralize its e-mail marketing efforts.

Conventional wisdom, not to mention common sense, has it that e-mail delivers an astronomically high return on investment compared to other channels.

E-mail deliverability firm Pivotal Veracity last week unveiled a tool to help marketers ensure e-mail gets delivered, and appears and works properly on mobile devices.

Planned Parenthood recently sent an e-mail campaign out recently with the attention-grabbing subject line:

Loren McDonald has left his position as head of communications for Lyris to take a job at e-mail service provider Silverpop.