Digital + Social
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Email
Another Company Left off the Magilla Vodka Martini List
From the delayed-response file comes a news release from e-mail service provider Message Systems complaining about being left off the The Magilla Marketing List of Top 40 Fastest-Growing (and some not-so-fast-growing) E-mail Marketing Related Companies that Came to Mind Randomly while Swilling Vodka Martinis.
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Email
Melissa Data Launches E-mail Clean-up Tool
Data services firm Melissa Data Corp. has developed a tool to help keep typos from entering e-mail lists.
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Email
AOL Checking for DKIM
AOL announced recently it is checking incoming e-mail for the DKIM authentication standard.
It has also reportedly made other changes to its whitelisting policy.
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Email
Epsilon Announces Key Promotions
Marketing services provider Epsilon made some fairly significant personnel announcements today.
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Social
We Know Better
Late last year, facebook founder and CEO Mark Zuckerberg declared that Beacon, Facebook’s new ad platform, would reinvent the advertising and marketing
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Email
Authentication Passes Halfway Point: AOTA
More than half of e-mail sent worldwide is authenticated, according to the most recent findings from the Authentication and Online Trust Alliance, which is expected to be released Thursday.
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Email
Retailers Not Capitalizing on Unsubscribes: EEC
And here comes yet another study showing that most merchants are failing to take advantage of the opportunities presented when someone unsubscribes from their e-mail marketing program—this one from the E-mail Experience Council.