Digital + Social

The ignorance that runs rampant in the press

Pay-for-performance marketing services firm ValueClick has agreed to pay $2.9 million to the government to settle deceptive advertising charges brought by the Federal Trade Commission, the company announced last week.

The Direct Marketing Association’s Email Experience Council has taken over the Email Measurement Accuracy Coalition, it was announced today.

Surely one of the greatest developments in the short history of e-mail marketing is the “report spam” button.

Now, e-mail service provider mobileStorm has taken the feedback loop one step further by integrating a complaint tab into its e-mail template so clients must use it.

Of all the lame, lazy assed, time-wasting reporting coming from the mainstream and tech press these days, the prize winners surely have to be the stories regurgitating Internet security firms

From the delayed-response file comes a news release from e-mail service provider Message Systems complaining about being left off the The Magilla Marketing List of Top 40 Fastest-Growing (and some not-so-fast-growing) E-mail Marketing Related Companies that Came to Mind Randomly while Swilling Vodka Martinis.

Zeta Interactive, Al DiGuido

Data services firm Melissa Data Corp. has developed a tool to help keep typos from entering e-mail lists.

Dave Linhardt isn

AOL announced recently it is checking incoming e-mail for the DKIM authentication standard.

It has also reportedly made other changes to its whitelisting policy.