Digital + Social

More than half of e-mail sent worldwide is authenticated, according to the most recent findings from the Authentication and Online Trust Alliance, which is expected to be released Thursday.

And here comes yet another study showing that most merchants are failing to take advantage of the opportunities presented when someone unsubscribes from their e-mail marketing program—this one from the E-mail Experience Council.

Iconix—a company whose technology aims to restore consumer trust in e-mails from companies with which they do business—has taken a significant step toward gaining a critical mass of users by getting PayPal and Trend Micro to offer its technology to their customers.

Yahoo! and anti-spam firm Cloudmark have signed on to begin using Return Path’s Sender Score Certification whitelisting program as one of the gauges they use to determine if incoming e-mail is spam.

E-mail marketing on-demand software provider Emma has struck a deal with StudioNow to offer e-mail marketers video editing and creation services.

GSI Commerce, an e-commerce platform company, will acquire e-mail service provider E-Dialog for $147.8 million in cash and $9.2 million in stock, making the deal worth $157 million.

Fire Mountain Gems and Beads, an online supplier of jewelry-making supplies, has selected StrongMail Systems Inc. to centralize its e-mail marketing efforts.

Conventional wisdom, not to mention common sense, has it that e-mail delivers an astronomically high return on investment compared to other channels.

E-mail deliverability firm Pivotal Veracity last week unveiled a tool to help marketers ensure e-mail gets delivered, and appears and works properly on mobile devices.