Digital + Social

When I was editor of the trade newspaper iMarketing News, I was forever telling reporters that the most important tool they had was their common sense.

Business-to-business e-mail list prices fell by an average of $2 per thousand, while consumer e-mail lists dropped by $3 per thousand, according to the Winter 2008 List Price Index from Worldata.

At the same time, databases and masterfiles, public sector lists, and attendees and members file prices edged up.

And from the completely-screwed-up-priorities file comes one particularly glaring statistic in JupiterResearch analyst David Daniels

It

OK, so I made the thought-leader title up. But it wouldn

Elaine O’Gorman has been promoted to senior vice president of marketing an product strategy at Silverpop, the e-mail service provider announced yesterday.

E-mailers can expect to see their campaigns

A Prankster

While Barack Obama

A slew of e-mail service providers have signed onto Coremetrics’ new integrated offering Coremetrics Connect.