Digital + Social

While Barack Obama

A slew of e-mail service providers have signed onto Coremetrics’ new integrated offering Coremetrics Connect.

Habeas earlier today announced that anti-spam concern Cloudmark will integrate the e-mail reputation and deliverability firm

What factors determine whether your e-mails will get opened, read and clicked on? Consultant Amy Africa of Eight by Eight, who spoke at the recent Direct Marketing Association Catalog on the Road Day in Cambridge, MA has the answers.

Say one thing for John Halloran: He doesn

The ignorance that runs rampant in the press

Pay-for-performance marketing services firm ValueClick has agreed to pay $2.9 million to the government to settle deceptive advertising charges brought by the Federal Trade Commission, the company announced last week.

The Direct Marketing Association’s Email Experience Council has taken over the Email Measurement Accuracy Coalition, it was announced today.

Surely one of the greatest developments in the short history of e-mail marketing is the “report spam” button.

Now, e-mail service provider mobileStorm has taken the feedback loop one step further by integrating a complaint tab into its e-mail template so clients must use it.

Of all the lame, lazy assed, time-wasting reporting coming from the mainstream and tech press these days, the prize winners surely have to be the stories regurgitating Internet security firms