Digital + Social

Elaine O’Gorman has been promoted to senior vice president of marketing an product strategy at Silverpop, the e-mail service provider announced yesterday.

E-mailers can expect to see their campaigns

A Prankster

While Barack Obama

A slew of e-mail service providers have signed onto Coremetrics’ new integrated offering Coremetrics Connect.

Habeas earlier today announced that anti-spam concern Cloudmark will integrate the e-mail reputation and deliverability firm

What factors determine whether your e-mails will get opened, read and clicked on? Consultant Amy Africa of Eight by Eight, who spoke at the recent Direct Marketing Association Catalog on the Road Day in Cambridge, MA has the answers.

Say one thing for John Halloran: He doesn

The ignorance that runs rampant in the press

Pay-for-performance marketing services firm ValueClick has agreed to pay $2.9 million to the government to settle deceptive advertising charges brought by the Federal Trade Commission, the company announced last week.