Digital + Social

Customer feedback firm RatePoint is aiming to take business away from Constant Contact and Vertical Response

Virgin Trains would like a do-over please. The UK railway operator

If you have an analytics person on your staff, you should always be looking for way for her to improve your marketing operations. For example, if you send promotional e-mails to registered customers, she should take advantage of the wilderness of numbers that can be analyzed with profitable results

Is there something floating around in the air-conditioning ducts at the Direct Marketing Association that makes everyone there turn into e-mail lunkheads?

A good press relations strategy certainly isn’t a necessity to a good marketing program. But if a marketing program is going to use PR, it obviously should be done well, as in actually creating some sort of relation with the reporters who are important to the company

Silverpop, today announced the promotion of Will Schnabel to vice president of international markets

The Federal Trade Commission announced today it has reached a settlement with two men it accused of using affiliates to send pornographic spam that contained false or misleading header information

Bazaarvoice is expected today to announce a network of e-commerce-related vendors whose technology integrates well with that of the company best known as an online customer ratings-and-review outsourcer.

The majority of e-mail marketers are neither neophytes nor whiz kids, according to a survey from marketing platform provider Alterian.

Though all the talk in e-mail marketing circles is about creating relationships with customers and delivering relevant messages, most bulk e-mailers treat their lists like crack addicts, according to a new report from Forrester Research