Digital + Social

One of the great challenges in e-mail marketing has always been prospecting. However, e-mail service provider Yesmail claims it has the answer in its newly released Yesmail Prospector

E360 Insight

OK, so I made the reporting gaffe of my career last week. I reported that Kevin Johnson had been fired from his position as leader Acxiom Digital.

He wasn

Sephora has extended its contract with Acxiom for an additional two years.

A recent court ruling in Illinois has vast implications for direct marketers. And if there’s one lesson DMers must take from the decision it’s this: Rightly

The Direct Marketing Association is not taking the Email Experience Council

From the comically flawed-business-model file comes the recent launch of the

Jordan Cohen has left Epsilon and has signed on with e-mail certification firm Goodmail Systems as its senior director of industry relations

For one of the most ill-thought-out, horrifically brand-damaging marketing efforts in existence, look no further than Kodak

Consumers prefer e-mail as a primary method of communications in their personal and business capacities and will continue to do so in the future despite the rise of online threats and the emergence of other communication channels, according to a study by Habeas.