Digital + Social

An interactive promotion launched by agency Lowe New York for a global client hopes to become a hot potato for Facebook members—in a good way.

One of the great challenges in e-mail marketing has always been prospecting. However, e-mail service provider Yesmail claims it has the answer in its newly released Yesmail Prospector

The Direct Marketing Association last week outlined a series of steps it has taken in response to the Email Experience Council spamming its member list on behalf of co-chair Jeanniey Mullen

OK, so I made the reporting gaffe of my career last week. I reported that Kevin Johnson had been fired from his position as leader Acxiom Digital.

He wasn

E360 Insight

Sephora has extended its contract with Acxiom for an additional two years.

A recent court ruling in Illinois has vast implications for direct marketers. And if there’s one lesson DMers must take from the decision it’s this: Rightly

The Direct Marketing Association is not taking the Email Experience Council

From the comically flawed-business-model file comes the recent launch of the

Jordan Cohen has left Epsilon and has signed on with e-mail certification firm Goodmail Systems as its senior director of industry relations