Digital + Social

The most comical and inappropriate use of a tagline has to be Verizon Wireless’s “We never stop working for you” tag in its error message letting subscribers know their Internet access has been interrupted

An arbitrator has ruled that Scott Richter, chief executive of Media Breakaway, must pay MySpace $6 million for sending unsolicited messages to MySpace members

An interactive promotion launched by agency Lowe New York for a global client hopes to become a hot potato for Facebook members—in a good way.

The Direct Marketing Association last week outlined a series of steps it has taken in response to the Email Experience Council spamming its member list on behalf of co-chair Jeanniey Mullen

One of the great challenges in e-mail marketing has always been prospecting. However, e-mail service provider Yesmail claims it has the answer in its newly released Yesmail Prospector

E360 Insight

OK, so I made the reporting gaffe of my career last week. I reported that Kevin Johnson had been fired from his position as leader Acxiom Digital.

He wasn

Sephora has extended its contract with Acxiom for an additional two years.

A recent court ruling in Illinois has vast implications for direct marketers. And if there’s one lesson DMers must take from the decision it’s this: Rightly

The Direct Marketing Association is not taking the Email Experience Council