Digital + Social
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Email
Stupid Media Watch: UK Press Pushes Anti-Marketing Slop
And the award for the most sloppy, dishonest reporting on a marketing-related development for the month of July goes to the British consumer press, with special honors reserved for the UK
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Email
As DM Hiring Slows, E-Commerce Pros Still Wanted: Survey
Though direct marketing hiring overall has slowed, e-commerce professionals are still in demand, according to a recent survey
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Email
Stupid Activist Watch: Um, About the Can Spam Act?
When are anti-spam activists going to admit that the Can Spam Act works? Never, of course. They like to call it the You Can Spam Act
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Email
E-mail Vendors Announce Latest Partnerships
Multiple e-mail service providers have announced new partnership deals this week.
First, Responsys announced today it has struck a deal with richrelevance
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Email
Man Gets 30 Months for Spamming
A New York man was sentenced to 30 months in jail by a federal court earlier this week for sending unsolicited commercial e-mail to 1.2 million AOL subscribers.
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Email
Spam Makes Up 96.5% of Business E-Mail: Report
Only one in every 28 e-mail messages sent to business addresses was legitimate; the rest were unsolicited, according to a new report.
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Email
The Legend of How “Because” Ruined a Mailing
There’s an old story in direct marketing circles about a single word that caused a firestorm of controversy with recipients of a direct mail travel campaign to known travelers to Germany.
The word? “Because.”
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Email
Stupid Marketing Watch: Dumbest Free Sample Ever
Going through the checkout line at a Manhattan supermarket the other day, I received what has to be one of the stupidest free samples ever—a tiny bottle of water
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Email
Listrak Upgrades Software
Listrak announced today that it has launched Listrak 4.3, the updated version of its e-mail marketing software.
According to a press release, the new version includes