Digital + Social

If marketers think breaking through the clutter in the average person

Has there ever been a channel more frustrating to design for than e-mail? Don

Though the Federal Trade Commission’s clarifications to the Can Spam Act issued earlier this year generally were aimed at simplifying its requirements

Though he

While commercial e-mailers who apply so-called best practices to their efforts get significantly higher-than-average delivery rates, seemingly small infractions can cause serious damage to an e-mail program, according to a recent study by deliverability concern Return Path

E-mail service provider MailChimp has cobbled together a fairly comprehensive table of metric benchmarks for small businesses

From the offensively inappropriate file comes a post on the UK’s Inquirer Web site celebrating the escaped spammer Eddie Davidson’s apparent suicide/murder of his wife, their three-year-old daughter and himself

An age old direct marketing debate is getting new attention in e-communication circles: copy length. Should you keep it short or go long to reach your goals?

And the award for the most sloppy, dishonest reporting on a marketing-related development for the month of July goes to the British consumer press, with special honors reserved for the UK

Though direct marketing hiring overall has slowed, e-commerce professionals are still in demand, according to a recent survey