Digital + Social
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Email
Man Gets 30 Months for Spamming
A New York man was sentenced to 30 months in jail by a federal court earlier this week for sending unsolicited commercial e-mail to 1.2 million AOL subscribers.
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Email
Spam Makes Up 96.5% of Business E-Mail: Report
Only one in every 28 e-mail messages sent to business addresses was legitimate; the rest were unsolicited, according to a new report.
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Email
The Legend of How “Because” Ruined a Mailing
There’s an old story in direct marketing circles about a single word that caused a firestorm of controversy with recipients of a direct mail travel campaign to known travelers to Germany.
The word? “Because.”
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Email
Stupid Marketing Watch: Dumbest Free Sample Ever
Going through the checkout line at a Manhattan supermarket the other day, I received what has to be one of the stupidest free samples ever—a tiny bottle of water
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Email
Listrak Upgrades Software
Listrak announced today that it has launched Listrak 4.3, the updated version of its e-mail marketing software.
According to a press release, the new version includes
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Social
BabyCenter.com Delivers New Parenting Social Network
Parenting Web portal BabyCenter.com yesterday launched a beta version of a new online social community for expectant and current parents as part of its Web site, in a bid to engage parents and build its appeal for brand advertisers.
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Email
E360 Motion to Dismiss Comcast Lawsuit Denied
In suing Comcast for blocking his e-mail messages from subscribers
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