Digital + Social

E-mail service provider MailChimp has cobbled together a fairly comprehensive table of metric benchmarks for small businesses

From the offensively inappropriate file comes a post on the UK’s Inquirer Web site celebrating the escaped spammer Eddie Davidson’s apparent suicide/murder of his wife, their three-year-old daughter and himself

An age old direct marketing debate is getting new attention in e-communication circles: copy length. Should you keep it short or go long to reach your goals?

And the award for the most sloppy, dishonest reporting on a marketing-related development for the month of July goes to the British consumer press, with special honors reserved for the UK

Though direct marketing hiring overall has slowed, e-commerce professionals are still in demand, according to a recent survey

When are anti-spam activists going to admit that the Can Spam Act works? Never, of course. They like to call it the You Can Spam Act

Multiple e-mail service providers have announced new partnership deals this week.

First, Responsys announced today it has struck a deal with richrelevance

A New York man was sentenced to 30 months in jail by a federal court earlier this week for sending unsolicited commercial e-mail to 1.2 million AOL subscribers.

Only one in every 28 e-mail messages sent to business addresses was legitimate; the rest were unsolicited, according to a new report.

There’s an old story in direct marketing circles about a single word that caused a firestorm of controversy with recipients of a direct mail travel campaign to known travelers to Germany.

The word? “Because.”