Digital Coupons Doubled to More than $1 Billion
According to Coupons.com, printed savings from digital coupons doubled during the 12 months ending June 2010, with ready-to-eat cereal leading the way.
Printed savings from digital coupons exceeded $1 billion for the year ending June 2010, a 100 percent increase from $529 million in the prior year. This includes savings printed or loaded to a store loyalty card.
For the month of June alone, printed savings accumulated to more than $110 million, a record number, according to Coupons.com.
“Growth is attributed to several key factors, including continued consumer adoption of online printable, save to store loyalty card and mobile coupons and increased use of digital coupons by brand marketers, including manufacturers and retailers alike,” according to the company’s press release.
Meanwhile, Coupons.com notes that recent research has found that coupons distributed via the old fashioned free-standing inserts grew just 8.4 percent for the same 12-month period.
The Internet was the fastest growing distribution channel for coupons in the first half of the year, according to NCH Marketing Services. More than a fifth of the country’s population, or 46.4 million American consumers, now use online coupons, up from 40.2 million in 2008. Of this group, 12.9 million don’t read any part of the Sunday paper.
Coupons.com also notes that Google searches for “printable coupons” rose 67 percent during the past year.
To profile the typical digital-coupon user, the company used recent reports and data to find that consumers who print digital coupons have an estimated average household income of $96,000, 14 percent higher than the U.S. average.
Also, 33.4 percent of consumers who print digital coupons have a college degree, up from 30.4 percent in 2008.
Ready-to-eat cereal was the most popular category of both online printable and coupons accessed via mobile apps. Here is the breakdown of the most popular categories for online printable coupons and coupons accessed via mobile devices:
Online printable coupons:
1.Ready-to-eat cereal
2.Yogurt
3.Refrigerated dough
4.Vegetables
5.Portable snacks
6.Lunch meats
7.Nutritional snacks
8.Dessert items
9.Cheese
10.Baby needs, other
Coupons accessed via mobile:
1.Ready-to-eat
2.Yogurt
3.Refrigerated dough
4.Vegetables
5.Lunch meats
6.Dessert items
7.Portable snacks
8.Nutritional snacks
9.Cheese
10.Bottled water, non-carbonated
The top couponing state via Web browsers was Georgia, followed by Tennessee, South Carolina, North Carolina, Utah, Ohio, Alabama, Idaho, Rhode Island and Missouri.
The top couponing state via mobile apps was Georgia, followed by Oklahoma, Alaska, Missouri, Tennessee, Louisiana, Texas, Alabama, Arkansas and Indiana.
Coupons.com also listed the top 10 coupon code categories, which were as follows: apparel & shoes – women; home & garden; apparel & shoes – men; toys & hobbies; computers & software; baby & maternity; electronics & photo; books, music and movies; auto & travel; and sports & outdoors.
Source:
http://www.businesswire.com/portal/site/home/permalink/?ndmViewId=news_view&newsId=20100726005587&newsLang=en
