Dex Media Inc., a Denver-based Yellow Pages directory publisher has introduced search engine marketing and other online direct response advertising services for small- and medium-size businesses in the Seattle area, which it plans to expand to other markets.
Under the banner Dex Web Clicks, the company’s new line of Internet advertising services include Web site design and hosting to extend the reach of Yellow Pages advertising through more than 30 Internet search engines and Web site portals.
“Advertisers are increasingly eager to market online, but rarely have the time and resources for more complex strategies, such as keyword selection and auctions. Dex streamlined the processes so our advertisers can access a new source of targeted leads,” said Simon Greenman, the company’s vice president of Internet products, in a prepared statement.
To provide the new services, Dex Media has formed partnerships with Interland Inc., a Web hosting and online services company and SGS Global Solutions, an interactive media company, which will broker and monitor online lead generation.
Network
