Delta Queen Steamboat Co. and Delta Queen Coastal Voyages have appointed Mullen as their agency of record. The account, which includes direct marketing and interactive services, will be handled by Mullen’s Pittsburgh office.
Mullen hopes to “reinforce and expand awareness of the Delta brand, attracting a wider demographic segment,” said Bob Bernardini, vice president and general manager of the agency’s Pittsburgh office, in a statement.
Boston-based Mullen has $600 million in annual billings.
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