Yes, yes, I know, we’ve all heard too much about Super Bowl ads by now, but here’s one opinionated article you can still sink your metrics stick into. It was actually written right before the Big Game and takes no prisoners in telling us stuff like, most of the ads don’t work (and offers stats to prove it) and that the ads people really love often get contributed to the Super Bowl in error.
The author lays out five—count ’em five—Super Bowl myths that can be safely debunked. If this article was on the Ad Meter, it would probably score pretty high!
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