Topic | Lead generation

Chief Marketer talked with Harte Hank's Michele Fitzpatrick and Mighty & True's Kevin Kerner to get ideas on incorporating B2B direct mail into a multichannel strategy.

Today's B2B ecommerce models go beyond automated ordering systems, putting more emphasis on relationships and less on transactions.

Engaging prospects and getting them to convert continue to be one of the biggest lead gen challenges and conversion concerns are on the rise.

Most business leaders intuitively believe that referrals are the best possible leads, and new research shows just how dramatic an impact referrals have.

Here's five tips for using marketing automation to maximize your lead generation efforts.

Were the leads good, or was there foul play? And how can you possibly make improvements without the proper feedback loop? Don’t stress - there’s still hope!

Marketers focused on generating leads are facing increased challenges in the mobile age, and coming on too strong can turn customers off before they even learn what you have to offer.

New research from Software Advice that shows video is emerging as a lucrative option for B2B lead generation.

Learn how Lego Education is building relationships with teachers and administrators through an integrated marketing program in our exclusive profile.

A new study shows that a majority of sales, marketing and business professionals are struggling to find success with their lead generation strategies.