Marketers Need a Better View of the Customer Journey: ANA
Fifty percent of marketers don’t have a clear view of their customers’ decision making journey, or a clear understanding of where they need to focus their marketing efforts,
Fifty percent of marketers don’t have a clear view of their customers’ decision making journey, or a clear understanding of where they need to focus their marketing efforts,
Execs from companies like Hasbro offer ideas for how to sell to the c-suite.
If you want your next webinar to be a success, begin with reg and confirmation pages optimized to make the experience as painless as possible.
Hey CMO! You’re under qualified! Get a math degree.
Having a customer-centric view is great, but a data-centric view can help you understand intent.
Special Report on using marketing automation to deploy campaigns more effectively.
Of the 86% of B2B marketers who are doing content marketing, only 38% feel they are effective at it.
Having a blueprint in mind and clear success metrics are among the ways you can quantify the success of your marketing technology spending.
Companies like GameStop are facing new challenges as marketing solutions consume more and more of their tech budgets.
Simply having B2B content isn't enough. To be successful, you need a plan.
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