Data + Privacy

Doing more with less is the name of the advertising game these days. Strict compliance and privacy laws combined with ever-changing technical restrictions limit the data companies can collect and process for marketing and advertising.  This isn’t a bad thing. Respecting customer privacy is good business, especially as younger generations take action to protect themselves. […]

Inherent bias is embedded in all AI training data. This bias is perpetuated by nondiverse teams determining who gets access to it and how it’s used. That bias is then accelerated by the competitive nature of high-power investors whose primary goals are dispersing software and tools to generate outputs for clients and revenue for themselves. […]

Just two weeks before Google’s antitrust trial, we discuss revelations from a cache of documents released in advance of the trial – plus, a primer on what’s ahead as header bidding goes to the stand.

As marketers, we often feel like we’re walking through a minefield, meticulously reviewing analytics and responding to data insights while trying to get the most out of our clients’ ad budgets.  Throw in the chaos of the election year, which has already delivered unprecedented surprises, and it’s like adding juggling torches to the mix. It […]

It has become clear recently that some sellers in the RTB ecosystem are engaging in abnormal practices regarding how IDs are populated in bid requests.  These sellers are causing a cookie ID to be presented in the bid request, in the customary field (“buyeruid”), but this cookie is not present in the browser. MediaMath listed […]

Special guest and prolific ad tech investor Eric Franchi of Aperiam Ventures discusses his firm’s recent bet on attention metrics startup Adelaide. Plus: What’s up with Meta’s new third-party attribution partnerships?

It’s been a busy few weeks for those following Google. It all started with the Privacy Sandbox team announcing a pivot away from phased third-party cookie deprecation in Chrome to one driven by user prompts … for settings they already have.  By now, many hot takes on the Sandbox announcement have already been written. But […]

Google’s decision to cancel cookie deprecation may just be the move that eliminates third-party cookies for good. Exact details are still unclear, but Google said it will offer Chrome users the chance to “make an informed choice that applies across their web browsing.” The fate of cookies is now in the hands of the consumer. […]

Social commerce is already huge in the Asia-Pacific market, and it’s poised to blow up worldwide in the coming years.  In 2023, social commerce generated an estimated $571 billion globally. With a compound annual growth rate of 13.7%, revenues are expected to surpass one trillion dollars by 2028. In China, the social commerce market is […]

Inside Publicis’ play to be both an agency and an ad tech company. Plus: the dissolution of GARM and what it means for the future of brand safety.