Data + Privacy
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The Big Story
AI And Smart Tech: AdExchanger Does CES 2025
Recorded from the showroom floor at CES, the AdExchanger editorial team talks about the intersection of consumer electronics and advertising with our guest, Monks head of AI innovation Dave Meeker. From the responsible use of AI to new ad experiences that will be enabled by tech on the showroom floor, we dig into what caught our eye this year.
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CES 2025
6 CMOs Dish on AI, Content Creation and Brand Building at CES
At C Space at CES, six brand-side CMOs shared insights on AI, content creation, brand building and more during the first official day of the show.
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Data-Driven Thinking
What A Second Trump Presidency Means For Media And Advertiser Investment
Advertisers’ primary goals are increasing sales, whether directly through performance-focused marketing or indirectly via brand-focused marketing. Whatever individual occupies the White House won’t change those goals to any meaningful degree. But that’s not to say advertisers’ investments won’t change depending on the direction of federal policy. There are key variables that affect growth in advertising […]
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The Big Story
Hallelujah, Retail Media Standards: Miracle Or Meh?
The IAB gave us new retail media standards for Christmas. But will the industry actually adopt them? Plus: how AI will be used in advertising in 2025.
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Data-Driven Thinking
If Games Want Brand Advertising, They Should Play By Brands’ Rules
This year, numerous publications (including AdExchanger) have reported stagnation in the gaming segment of the advertising ecosystem. These reports reference recent studies by the IAB and WARC/Dentsu, which found that brand advertising spend on video games still lags behind audience time spent playing these games. For those who have been championing in-game advertising for years, […]
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Data-Driven Thinking
Curation’s Double-Edged Deals: Balancing Efficiency, Transparency And Value In PMPs
Curation continues to gain momentum in our industry, yet the current dialogue seems to be missing some important nuance. On one side, the value argument for curation highlights its ability to refine audience targeting, increase efficiency and reduce waste, creating more meaningful connections between brands and consumers. Meanwhile, the ad network argument emphasizes the role […]
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Data-Driven Thinking
The PPCCs Of Gen Z Marketing
Gen Z is the audience everyone’s chasing. Like millennials before them, they sit at the intersection of what’s next and what matters. But this generation is different; they were born into the social media age with instant access to millions. Their influence isn’t just significant; it’s exponential. Brands are laser-focused on capturing their attention because […]
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The Big Story
Running the Numbers on Omnicom-IPG
Omnicom is acquiring IPG. We unpack the proposed deal with ad agency expert Brian Wieser, founder of the constancy Madison and Wall.
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Data-Driven Thinking
In-Person Data Collection Annoys Customers – And It’s Ineffective
I pity the fool that gets between me and my lunch – but that’s precisely what the server behind the counter did last time I was at my favorite burger joint. As I placed my order, he asked for my phone number “to look me up in the system.” I said I’d rather just buy […]
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Data-Driven Thinking
Embracing Accountability: Best Practices For A More Responsible Era Of Digital Media
The old saying “may you live in interesting times” has never felt more true. Signal deprecation remains in play, privacy considerations are part of every conversation, consumers are increasingly sensitive to brand values and everything has become politicized. This new reality means that where and how brands choose to advertise is perceived as a reflection […]