Data + Privacy

Seven key factors will propel B2B marketing change in 2014, including increased digital testing, access to better data and the emergence of video.

B2B marketers have a growing affinity for social media but still lack confidence in any social network not named LinkedIn. Some super advice here.

When you are comparing enterprise business communications systems, it’s easy to get caught up in all the specifications, features and glitzy demos provided by different vendors

Marketers are becoming adept at the art of email marketing messaging to improve relevancy but messages can be even more relevant if customer personas are used.

Building healthy relationships with your customers is hard work. Take a look at these three things you can do right now to make your customers happy.

While it is still too early to tell the long-term impact of the Gmail tabbed inbox, at least one early study has found a small decline in open rates.

Don’t let social media’s shine blind you to the enduring strength of email. To get more subscribers to opt in to this effective channel, consider using one of those pop-up overlays.

Here are four simple considerations to ensure your efforts are utilized and sales productivity increases.

B2B companies are struggling to tap into the full potential of social media platforms, one answer is to employ the hub-and-spoke model.

When many companies think about their online content strategy, they revert to talking about themselves—and that’s no way to carry on a good conversation.