Data + Privacy

Every day, marketers talk about connecting to revenue, aligning with sales, and wanting a seat at the table, yet they fail. Why?

Is your lead gen budget big enough—or competitive enough? The answer may surprise you.

Want to get the most out of your online prospecting and data collection initiatives? Test, test—and then test again.

The FTC looked at data collected from nine brokers. One of its recommendations is to give consumers access to the data and the inferences based on the data.

Today, a “friend of mine” mentality is replacing “top of mind” for consumers—and here’s why marketers need to catch up.

Here’s how to get started finding common ground and improved communications between marketing and sales.

SiriusDecisions 2014 Summit focused on an era of growth and how marketing and sales teams can make the most of it.

Think you know how to behave in an exhibit hall? Check out these tips from B2B experts on trade show etiquette.

Chief Marketer’s new B2B Top Shops will feature the best B2B marketing agencies. Learn how you can be a part of this essential listing.

A decrease in mailing frequency and a increased focus on modeling boosted National Geographic Society’s year-over-year response rates.