Data + Privacy

Facebook keeps an eye of users wireless TV viewership and shares the data with Nielsen.

Check out these preview interviews with some of the stellar industry experts lined up to speak at B2B LeadsCon and LeadsCon NY.

Channel data management is designed to deliver decision-grade channel intelligence that leads to increased sales and improved incentive program ROI.

While existing laws in Canada indirectly covered email spam in some cases, CASL is the first law in the Great White North designed first and foremost to combat spam.

Failing to align the company’s corporate culture with B2B branding initiatives can derail a brand.

Every day, marketers talk about connecting to revenue, aligning with sales, and wanting a seat at the table, yet they fail. Why?

Is your lead gen budget big enough—or competitive enough? The answer may surprise you.

Want to get the most out of your online prospecting and data collection initiatives? Test, test—and then test again.

The FTC looked at data collected from nine brokers. One of its recommendations is to give consumers access to the data and the inferences based on the data.

Today, a “friend of mine” mentality is replacing “top of mind” for consumers—and here’s why marketers need to catch up.