Data + Privacy

In our ever-changing industry, staying quick on your feet is paramount to overcoming obstacles. But even by typical standards, this past year was particularly tumultuous. One of the most significant concerns has been the official onset of cookie deprecation, a long-anticipated development that has sent publishers scrambling. Between the alphabet soup of alternative IDs, addressability […]

More granular video classifications are replacing outstream video, but the move may devalue some inventory. Plus: GPTs are coming for contextual.

Over the past few weeks, thousands of Google and Meta advertisers have seen refunds trickling back into their accounts. Why? Well, it’s hard to know for sure, because both companies have a habit of obfuscating the reasons behind campaign refunds. Meanwhile, campaign misappropriation issues seem to be cropping up more frequently on both platforms, and […]

Why the 4A’s is hosting secret meetings to redefine MFA from “made for advertising” to “made for arbitrage.” Plus, a new report from Adalytics reveals that MFA-blocking solutions aren’t as effective as tech vendors claim.

Converged funnel. Flattened funnel. Collapsed funnel. The non-funnel funnel. The funnel has been such a powerful visualization for the buying process for so long that, even a decade into radical shifts in consumer shopping habits, it’s hard to let go. It’s still useful in explaining and shaping marketing strategies and tactics. Consider retail media, which […]

Over the course of my 20-year career in digital advertising, I’ve mostly considered Google’s advertising business to be a threat to independent media.  You might expect that I would be very critical of Google Chrome’s impending deprecation of the third-party cookie, and that I would see the emerging Privacy Sandbox APIs as an attempt by […]

In a world without cookies, ads aren’t viewable and yield goes down. But it’s still early days. Mediavine SVP Amanda Martin shares early results from its Privacy Sandbox tests.

The advertising industry is turning to Google to save it from the chaos of cookie deprecation that Google itself created. All eyes are on the Privacy Sandbox. Much has been said about the advertising use cases it enables, but hardly anything on what it restricts. However, the devil is in the details. Out of the […]

Need ad creative? Here’s what you need to know about using a generative AI startup to make your ad. Plus: Reddit opens its books before a planned IPO.

For the ambitious marketers out there, SheaMoisture CMO Taydra Mitchell Jackson offers her best advice.