Data + Privacy

More than 80% of advertisers are using data to manage client/agency relationships. The use of such data has shown positive results and will continue to grow.

As customer expectations have grown for instantaneous feedback and services from merchants and service providers, the job of the marketer has become infinitely more complex—and the need for accurate marketing data more imperative.

Properly assessed and skillfully deployed data can give marketers better visibility into past, present and future customer behavior with a reasonable sense of accuracy. But only by gauging the health of our data using a structured process do we have a chance of successfully harnessing this incomparable resource. All companies face four critical issues addressable […]

Data…we’re practically swimming in it. Here’s a quick rundown of what marketers need to know about data in all forms, including 8 tips for getting the most out of second-party data.

Although cross-channel marketing solutions are discussed, the topic is overwhelming. Learn how to cut through the noise.

As Brexit adds another level of uncertainty for the economy, navigating uncertain times can be a challenge for any company. Three execs share lessons.

Earning engagement in today’s noisy and ad-adverse climate requires marketers to draw up a different game plan — and a modernized set of metrics to go along with it.

The ongoing challenge is resisting the urge to collect and analyze everything we can get our hands on. Here’s 4 tips to efficiently gain insights from data.

Knowing the best way to classify and build a structure to successfully use data in marketing is essential. Where do you begin?

Notifying customers about a data breach is hard, because it can be more art than science.