Data + Privacy

New consumer shopping patterns sparked by inflation and how brands can react to such concerns.

Lessons learned from Stop & Shop’s early-adopter approach.

The report’s key takeaways, trends and insights into the current state of B2B content marketing and consumption.

Key findings from a recent survey of shoppers based in the U.S., UK, Germany and France conducted by Salsify, including the importance of environmental factors when making purchasing decisions.

How zero-party data differs from first-party data and the benefits of using it within a privacy-focused marketplace.

How internal product reviews done prior to launch can help determine how the marketplace will receive your products.

Findings, consumer expectations and concerns about the holiday shopping season.

Data points supporting the experiential marketing industry’s comeback.

Nielsen reports that during the pandemic brands concentrated more on trying to convert prospects into buyers rather than creating brand awareness.

We spoke with Kristen Lauria, EVP and Global Chief Marketing Officer at Cigna, about the challenges of launching Cigna’s new health services brand, Evernorth, during the pandemic.