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Data Hygiene, by the Books

Data Hygiene, by the Books

Posted on October 1, 2002 by Chief Marketer Staff

Simon & Schuster may not have known how much it would need to spend to clean its contact database, but it knew what not doing the job was costing: Every year, the book publisher was laying out nearly $250,000 in United Parcel Service processing penalties.

While having a flawed label didn’t rule out a book being delivered, UPS would charge Simon & Schuster $5 per order if the address needed to be corrected. And if the package was returned to Simon & Schuster, UPS would still charge the fee

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