The U.S. Postal Service will on Aug. 10 launch Customized MarketMail (CMM) , a direct mail format that allows for irregular shapes.
Last week, the USPS Board of Governors approved CMM, which was originally proposed earlier this year (Direct Newsline, March 18).
“CMM will let advertisers put their creativity to work, designing their mail pieces to deliver high impact, demand attention, and generate greater response rates,” said USPS vice president of product development Nick Barranca, in a statement.
Network
