Cross Media Marketing Corp. reported revenue for the second quarter of $37.1 million, a 57% increase over $23.6 million one year ago.
For the quarter, the firm lost $3 million, compared with income of $1.8 million last year.
On a sequential basis, second quarter revenue was $6.9 million, or 16% lower that revenue for the preceding quarter.
The company cited a number of factors related to its financial results.
It has reduced expenses in excess of $3 million on an annualized basis through personnel and other reductions. And sales volume in its magazine division is returning to budgeted levels.
Cross Media is the largest Sunday advertiser in the United States, reaching 62-million homes per week. Each month, it sends 200 million in individualized e-mails, handles 300,000 credit card transactions, and rents six million names for calling and mailing.
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