Cross Media Marketing has hired Mark S. Roth as its general counsel and vice president. Roth had previously been outside counsel to the Manhattan-based marketing firm while with Brown Raysman Millstein Felder and Steiner, a law firm located in New York City. Roth starts his new position with Cross Media on April 15.
Prior to joining Brown Raysman, Roth was a staff attorney with the Federal Trade Commission. During his career Roth has focused on advertising, marketing and promotions law for both traditional and online media. He has advised clients on sweepstakes, direct mail, Internet, privacy, infomercial, telemarketing pay-per-call and promotions law.
“We are exceptionally pleased to have Marc join the Cross Media management team, particularly given his deep understanding and experience in legal issues relevant to Cross Media’s evolution as a leading and responsible national marketing organization,” Ronald Altbach, the company
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