B2B marketing is driven by ideas. Today, with marketing automation, social media and “Big Data,” the tools of our trade are changing faster than ever. What matters more than the tools, of course, is how we use them. And it’s your people, hopefully, who have great ideas. Do you find that 80% of the ideas come from 20% of your people? If so, the question for you as a marketing leader is how you tap the creative juices of the whole team, especially those who are less vocal.
Recently I sent a note to my team (about 40 people with diverse backgrounds in direct marketing, technology, data/analytics, operations, market research, copywriting, design and other functions) as part of a campaign to bring more ideas forward. Consider this a pre-fab letter you can adapt and use to stir up the troops
Network
