Coors Light is celebrating the 25th anniversary of its Silver Bullet with a P-O-P campaign and concert sponsorship paying tribute to 25 years of Hip Hop.
This month, Coors Light, Golden, CO, introduces collector edition cans featuring the four icons of Hip Hop: B-boyz (dancing), DJ (spinning), MC (rapping) and Art (tagging).
Coors Light has also signed on as title sponsor for the U.S. tour of rapper Nelly, which kicks off July 10. Coors will also help Nelly promote his new clothing line, Apple Bottom Jeans, with a Coors Light/Apple Bottoms Jeans model search in New York City, Philadelphia, Atlanta, Houston, Cleveland, Washington, DC, and Denver.
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