Ron Askew, the chief marketing officer at Coors Brewing Co. for the last three years, will be stepping down effective Dec. 14.
Askew was credited with developing the brewer’s marketing team and moving advertising and marketing programs “in the right direction,” Coors president and CEO Leo Kiely said in a statement.
A search has begun to find a replacement, the company said.
Prior to joining Coors, Askew had been CEO of The Integer Group in Lakewood, CO, a marketing services business he founded in 1993 that handled much of Coors marketing and promotional work for the past 11 years, Coors said.
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