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Conversion Optimization Guidelines: 10 Do's, 5 Don'ts

Conversion Optimization Guidelines: 10 Do’s, 5 Don’ts

Posted on February 7, 2013

Conversion optimization is part art and part science, according to Oli Gardner at Unbounce. The goal is to make good decisions and A/B testing hypotheses to ensure that landing pages perform better. Gardner offers a set of guidelines for optimizing landing pages:

Do:

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